Email Marketing

Spencer Gifts

Marketing Emails

After receiving a list of items that will be featured in an email, I wrote up multiple options for subject lines and headlines that shaped the overall theme of the email. With daily emails being sent out to over 6 million subscribers, sometimes multiple times per day, I regularly reviewed email open rates and optimized new subject line options based off of what has performed well in the past. Fully-designed emails were also routed for copy approval to me so I can catch any errors and have them fixed before deployment.

Over the course of two years, I increased the average open rate by 3.5%, increased click-through rate by 2%, and helped increase email revenue. I also dictate when to A/B test subject lines so that our team can determine best practices for future email sends.

View more: https://milled.com/spencer-gifts

Teams worked with:

  • Merchandise
  • Design
  • Marketing

Please click the image to be taken to the full email.

Spencers Email Marketing1 Spencers Email Marketing2

Spencers Email Marketing3 Spencers Email Marketing4

Email Subscribe Pop-Up

Rewrote copy for the email pop-up on Spencer Gift’s website to encourage visitors to subscribe to emails. This version garnered about 1,500 signups per week.

Exit Pop-Up

I wrote copy for Spencer Gifts’ exit pop-up that showed right before exiting the browser. This converted at about 12% and resulted in additional revenue.

Spencer's Exit Pop Up

Spirit Halloween

Marketing Emails

After receiving a list of items that will be featured in an email, I wrote up multiple options for subject lines and headlines that shaped the overall theme of the email. With multiple daily emails sent out to over 9 million subscribers during Halloween season, I regularly reviewed email open rates and optimized new subject line options based off of what had recently performed well. Out of season, Spirit Halloween still sent marketing emails, but they were much less frequent which required more engaging subject lines than the ones in-season since the brand was not top-of-mind for most customers. Fully-designed emails were also routed for copy approval to me so I can catch any errors and have them fixed before deployment.

Over the course of two years, I increased the average open rate by 4%, increased click-through rate by 4.5%, and helped increase email revenue. I also dictate when to A/B test subject lines so that our team can determine best practices for future email sends.

View more: https://milled.com/spirit-halloween

Teams worked with:

  • Merchandise
  • Design
  • Marketing

Please click the image to be taken to the full email.

Spirit Halloween Email Marketing2 Spirit Halloween Email Marketing1

Spirit Halloween Email Marketing3 Spirit Halloween Email Marketing4

Email Subscribe Pop-Up

Rewrote copy for the email pop-up on Spirit Halloween’s website to encourage visitors to subscribe to emails. This version garnered about 1,000 signups per week in Halloween season.